|This article is about the character. To see alternate articles, check out the album or the song with the same name.|
Concept and influences
The idea of basing the songs around the Electra Heart character and four archetypes (House Wife, Beauty Queen, Homewrecker, Idle Teen) originated from the time Marina spent travelling in the United States after the release of her debut album, The Family Jewels. She explains: "I was starting to think about our Tumblr generation, and how photos appear on Tumblr and people become almost like mini-stars of the internet, and you don't know who the hell they are - they're just anonymous faces. So I started to take photos, and make an effort to look completely different in each one, in different hotels and apartments all across America when I was travelling. And it just started to build from that. It was more the prima donna archetype at the beginning, really; I was reading a lot of books like Hollywood Babylon, focusing more on the gossipy, suicidal side of the '30s and '40s in Hollywood. That's how it started, and then it grew into a real project."
"I wanted to create this fictional character who was everything I was not, I wanted to be a strong, cold-hearted person. I feel like girls who are bitches always get the guy and never get hurt, ’cause that’s what we think! I wanted to create a character that allowed me to be like that.", said Marina in an interview for a Swedish tabloid in 2012.
She came up with the name Electra Heart in November of 2010.
The character was killed off in the music video of the song "Electra Heart", with Diamandis posting "Goodbye, Electra Heart!" on Twitter the same day the video was released, August 8th.