Elektra Records (Elektra Entertainment Group Inc.) is an American record label owned by Warner Music Group. In 2004, it was consolidated into WMG's Atlantic Records Group. After five years of dormancy, the label was revived as an imprint of Atlantic in 2009.
Elektra was formed in 1950 by Jac Holzman and Paul Rickolt in Holzman's St. John's College dorm room. Each invested $300. The usual spelling of the Greek mythological Pleiad Electra was changed. Holzman famously explained, “I gave her the ‘K’ that I lacked”. He found the 'C' in the original name "too soft" but liked the "solid bite" of the letter 'K', citing its use in the Kodak name. (It should be pointed out that the 'k' is original to the Greek, which had no letter 'c' at all. The spelling with the 'c' is a Latin rendering of the Greek 'Elektra'.)