|This article is about the song. To see alternate articles, check out the album with the same name.|
|Released||October 10, 2014|
|Length||5:31 (See official versions)|
|Label||Atlantic Records, Warner/Chappell|
|Producer|| David Kosten|
|Marina and the Diamonds chronology|
Background and compositionEdit
Diamandis wrote the song on a "dreary" January day, deciding to write something "weird and upbeat and cheerful" to contrast the weather. Although Diamandis named the parent album after the track "Froot", she confirmed that it was one of last songs from the album that she wrote.
Described by Diamandis as "the most eccentric song on the record". "Froot" is a disco-inspired in terms of production. She went on to call it "a very positive song" about happiness, readiness to love, and "living the best life that you can.". This was an idea she had never before talked about in her music.
Most people assume it is about about somebody ready to lose their virginity, but Diamandis stated that "I think a lot of people assume it's about sex, but it's not. Strictly. Most of it is not. It's really about being ready for happiness, and being ready to love somebody, and being fully-realised as a person. I like that it's a really positive message to start on. I needed that. It would've been easy to go with something like "Happy", which is a ballad and kind of stripping everything back to its bare bones, and I felt like that would be predictable."
Critical reception Edit
The song received positive reviews from most reviewers. Hayden Manders from Refinery29 commented that the track combined the "tongue-in-cheek wordplay" from Diamandis' debut studio album The Family Jewels and the "decidedly danceable production" from her follow-up project Electra Heart in a fashion that would help her "break free of cult status". Lucas Villa of AXS also wrote that the song was a return to the "quirkier pop" of her debut album. He further described it as an "'80s video game-inspired electro-pop track" that was a "fruitful return" for Diamandis. David Deady of MusicScene.ie stated that Diamandis "never fails to paint a perfect picture for her audience" and this track will leave fans "salivating for more." Ryan Reed from Billboard, however, gave "Froot" only 2.5 out of 5 stars. He called the song a "pop banger", and praised its production for sounding "sonically fresh"; however, he panned the lyrics, calling them "stale".
The song didn't chart in any territory.
|United States (RIAA)||Gold||500,000^|
Release and promotion Edit
On November 5, 2014 the single artwork was revealed when Spotify added "Froot" to their platform. Starting November 11th, "Froot" has been made available to download along with the album pre-order as the first "Froot of the Month", and the Froot was a grape. On the same day, Diamandis released the music video a month after the original release.
Music video Edit
|Premiere||November 11, 2014|
|Filmed||October 25, 2014|
|Production co||HSI London|
|Exec. producer||Beth Montague|
The video for "Froot" was shot in Eltham Palace on October 25, 2014 and it was directed by Chino Moya. The video uses the radio edit/single version of the song.
Photoshoot by Charlotte Rutherford Edit
Audio video Edit
|Premiere||October 10, 2014|
The audio video for "Froot" was animated by Bill Richards and features depictions of fruit and celestial bodies slowly rotating through a celestial background with the title of the track appearing occasionally in multicolor. The style was used for the other audio videos.
Official versions Edit
- Album version — 5:31
- Instrumental version — 5:32
- Acapella version — 5:30
- Radio edit — 4:12
- Video version — 4:12
- Single version — 4:07
Album version Edit
Radio edit/Video version/Single version Edit
- Marina Diamandis — Backing vocals, Keyboards, Production, Songwritting, Vocals
- Al Lawson — Assistant drum recording engineering
- Alexander Robertshaw — Guitar
- David Kosten — Engineering, Keyboards, Percussion, Production, Programming
- Drew Smith — Assitant drum recording engineering
- Jason Cooper — Drums
- James Ahwai — Bass
- Lewis Hopkin — Mastering
- Mo Hausler — Additional engineering
- Wez Clarke — Additional programming, Mixing down
- Published by Warner/Chappell
- Recorded at Muttley Ranch (except for Drums recorded at Kore Studios and Assault & Battery Two. [London]
- Mixed at Biffco Studios (Brighton), The Ivory Tower, Konk Studios (London)
- ↑ Bass, Bill. (21 April 2015). "Marina And The Diamonds: Ripe With New 'FROOT'." Edge Boston. Retrieved 23 April 2015.
- ↑ 2.0 2.1 "Marina And The Diamonds - Interview (2015)." We Need to Talk on YouTube. 5 April 2015. Retrieved 23 April 2015.
- ↑ "Track by track of Froot - Marina And The Diamonds." YouTube. 26 March 2015. Retrieved 23 April 2015.