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The Lonely Hearts Club Tour is the second concert tour by Marina Diamandis in support of her second studio album, Electra Heart. The tour ran concurrent with Coldplay's Mylo Xyloto Tour for which Marina was one of the opening acts.

Background[]

In 2012, the UK dates were announced on Valentine's Day with the North American dates announced in April. On April 30, it was announced that the UK segment of the tour had to be rescheduled, as Marina sustained vocal chord damage.[1]

On July 10, Marina announced under her shows tab on her website new dates for the UK beginning 30 September in Leeds and running till October 17 where it will finish in Dublin, Ireland.[citation needed]

Whilst in Poland, Marina said she was "rehearsing some new songs for the LHC Tour".[citation needed]

In December, Marina revealed she was working on a fan film called "HEARTCORE" (sometimes stylised as "HEARTC♡RE"), which would document the tour across the USA.[2] This never came to fruition, for unknown reasons.

On January 28, 2013, Marina announced via Twitter that the tour was returning to North America.[3]And that her "fave Bubblegum Bitch" Charli XCX would be supporting her on tour.[4] On February 11, Marina announced via her website and e-mail, that her European tour was to be cancelled.[5]

On March 12, Marina posted a preview video of HEARTCORE.[6]

On May 2, the last leg of the tour opened in America,[7] on the 4th Marina debuted the track Electra Heart, as an interlude.[citation needed]

Marina tweeted on the final day of the tour:[8]

This tour was a dream come true for me. A real highlight in my life. Thank you- x

Design[]

Stage[]

In 2012, Marina told Interview Magazine:[9]

I am so excited! It's gonna go into a completely different world. Physically, I think it's going to be more like theater. The stage will be like a scene—I want a living room setting: a chaise lounge, a flickering, old, disgusting motel TV, a hat stand with various clothing I can switch into with each song. For me, it's like about being able to be resourceful and adapt to each venue. If I'm in a 500-capacity or 5000, it's going to be the same. But I like the idea of turning it into a play as opposed to a "music show"—it's not like, jazz-hands theatricality. You become involved with the character.

Marina said on Twitter that the second European leg of the tour will "have a touch of Electra's divorce" and that the colour scheme to the tour will be "bubblegum black and baby pink".[citation needed]

Costumes[]

Unlike The Family Jewels Tour, Marina said the emphasis would not be on costume changes, but on the set and stage designs.[10] She expanded on this in an interview with Vice:[11]

Throughout this tour I’ve had the same look. I actually got a Welsh guy to make everything for me at the beginning and it hasn’t changed much since. [Do you have a lot of say in that?] Yeah totally. I do these crap sketches for him and say, “I want a pink trim on that,” or whatever. With this album, I knew I wanted a consistent image for the whole tour, to have this one look. [What is that one look?] It’s like, cyborg beauty queen. At least it was until I had dark hair. Now it doesn’t feel quite right. [..] The fashion is very pink-tastic still, it’s like a cynical Britney Spears.

The clothes you wear make you feel a certain way, and with Electra Heart, it only feels right performing those songs if you have a bridal veil on or something, so you play up to the character even more. Those clothes really set the scene. If I had to go on stage in leggings and a t-shirt it would feel really weird.

Photography[]

Main Article: Electra Heart: Live Photography

Tour Diary[]

Marina's Tour Diary for Billboard.[12]

Merch[]

Main Article: Electra Heart: Merchandise

Shows[]

Opening Acts[]

Marina opened for Coldplay's Mylo Xyloto Tour during the Summer and Autunm of 2012.[13] Her opening acts for The Lonely Hearts Club Tour were:

  • Meredith Sheldon Leg 1: United Kingdom
  • MS MR Leg 1: North America
  • Foe Leg 2: United Kingdom
  • Foxes Leg 2: United Kingdom
  • Icona Pop Leg 2: North America
  • Charli XCX Leg 3: North America
  • Little Daylight (Dates without Charli XCX) Leg 3: North America

Setlist[]

Buy the Stars is the only Electra Heart song not to have been performed. One song was played less than ten times, despite sharing the same name, Lonely Hearts Club, was only played six times.[14] Living Dead was played more on The Family Jewels Tour than The Lonely Hearts Club Tour.[15]

Encore:

Encore:

Encore:

Performances[]

 
Date City Country Venue Attendance Revenue
Europe
17 May 2012 Berlin Germany Astra Kulturhaus (Melt! Weekender) - -
05 Jun 2012 Hamburg Uebel & Gefährlich - -
07 Jun 2012 Crans-près-Céligny Switzerland Caribana Festival - -
15 Jun 2012 Aarhus Denmark Northside Festival - -
16 Jun 2012 Hultsfred Sweden Hultsfred Festival - -
17 Jun 2012 Istanbul Turkey Babylon - -
18 Jun 2012 Norwich United Kingdom The Waterfront - -
20 Jun 2012 Glasgow O2 ABC Glasgow - -
21 Jun 2012 Edinburgh The Queen's Hall - -
22 Jun 2012 Manchester Manchester Cathedral - -
24 Jun 2012 Royal Leamington Spa The Assembly - -
25 Jun 2012 London The Tabernacle - -
26 Jun 2012 Cardiff Coal Exchange - -
29 Jun 2012 Birmingham Digbeth Institute - -
30 Jun 2012 Sheffield The Leadmill - -
01 Jul 2012 Weston-super-Mare T4 on the Beach - -
North America
10 Jul 2012 Los Angeles United States The Music Box 1,200 $27,000
11 Jul 2012 San Francisco The Fillmore - -
13 Jul 2012 Portland Aladdin Theater - -
14 Jul 2012 Seattle Showbox at the Market - -
15 Jul 2012 Vancouver Canada Commodore Ballroom - -
18 Jul 2012 Denver United States The Summit - -
21 Jul 2012 Chicago Park West 1,000 $22,000
14 Aug 2012 Washington, D.C. 9:30 Club 1,200 $26,400
16 Aug 2012 New York City Webster Hall - -
17 Aug 2012 Philadelphia The TLA - -
18 Aug 2012 New York City Webster Hall - -
Europe[16]
30 Sept 2012 Leeds United Kingdom Leeds Metropolitan University - -
02 Oct 2012 Dundee Fat Sam's Dundee - -
04 Oct 2012 Liverpool Liverpool Academy - -
05 Oct 2012 Preston 53 Degrees Preston - -
06 Oct 2012 Manchester Manchester Academy - -
08 Oct 2012 Leicester O2 Academy Leicester - -
09 Oct 2012 Wolverhampton Wulfrun Hall - -
11 Oct 2012 London London Forum - -
13 Oct 2012 Bristol O2 Academy Bristol - -
14 Oct 2012 Lincoln Engine Shed - -
15 Oct 2012 Oxford O2 Academy Oxford - -
20 Nov 2012 Dublin Ireland Olympia Theatre - -
22 Nov 2012 Utrecht Netherlands Tivoli (Utrecht) - -
23 Nov 2012 Hamburg Germany Markthalle - -
24 Nov 2012 Geneva Switzerland Salle des Fêtes de Carouge - -
26 Nov 2012 Zurich X-Tra - -
27 Nov 2012 Munich Germany Muffathalle - -
28 Nov 2012 Cologne Gloria - -
29 Nov 2012 Berlin Astra - -
North America
03 Dec 2012 Toronto Canada Phoenix Concert Theatre - -
04 Dec 2012 Philadelphia United States Union Transfer - -
06 Dec 2012 New York Terminal 5 (venue) - -
07 Dec 2012 Huntington, New York The Paramount - -
08 Dec 2012 Boston House of Blues - -
09 Dec 2012 Baltimore Rams Head Live! - -
11 Dec 2012 Charlotte The Fillmore Charlotte - -
12 Dec 2012 Atlanta Center Stage Atlanta - -
14 Dec 2012 Fort Lauderdale, Florida Culture Room - -
17 Dec 2012 Houston The Ballroom at Warehouse Live - -
15 Dec 2012 Orlando The Beacham - -
18 Dec 2012 Austin Emo's 1,500 $27,000
19 Dec 2012 Dallas Granada Theater (Dallas) - -
02 May 2013 Seattle Showbox SoDo - -
03 May 2013 Vancouver Canada Commodore Ballroom - -
04 May 2013 Portland United States Wonder Ballroom - -
06 May 2013 San Francisco Warfield - -
07 May 2013 Santa Ana Observatory - -
09 May 2013 Las Vegas Boulevard Pool at The Cosmopolitan of Las Vegas - -
10 May 2013 San Diego House of Blues - -
11 May 2013 Los Angeles Shrine Auditorium - -
13 May 2013 Salt Lake City Club Sound - -
14 May 2013 Denver Gothic - -
16 May 2013 Lawrence, Kansas Granada - -
17 May 2013 St. Louis The Pageant - -
19 May 2013 Minneapolis Skyway Theater - -
20 May 2013 Chicago Riviera Theatre 2,263 $54,648
22 May 2013 Detroit St. Andrews - -
23 May 2013 Toronto Canada Echo Beach - -
24 May 2013 Montreal Metropolis 2,263 $54,648
25 May 2013  Boston United States City Hall Plaza - -
28 May 2013 Pittsburgh Stage AE 1,501 $33,022
29 May 2013 New York City Rumsey Playfield - -

Cancelled Performances[]

In October 2012, Marina announced her comeback to Europe the following year.[17]

In December, the tour dates were rescheduled for April 2013.[18] Marina explained: "For logistical reasons, it was not going to be possible to bring my full production to all of the venues on the January tour. I want all of my fans to be able to experience the full show production, so by moving the dates back to April, I will be able to tour the full "Lonely Hearts Club" production to every venue. I really hope I don't inconvenience anybody too much and that you will be able to make the rescheduled dates! I want to make every single show I do as incredible as possible for my fans."

The third European leg was ultimately cancelled in February 2013. Marina wrote on her website[19]: "Dear Diamonds, News-Bummer-alert. Unfortunately I have had to cancel the April European 'Lonely Hearts Club' tour. We have tried everything (and I mean absolutely everything) to make these dates feasible but it has proven to be logistically impossible given the current routing and tour production. To say I am frustrated and disappointed is an absolute understatement. For whatever reason, this European tour was not meant to be and in hindsight, I probably should have cancelled it instead of postponing it but I just really wanted to make it work. A blog from me won't make things much better but I feel so sad that I won't get to see you all and this is the only way I have of telling you in a personal(ish) way. Apologies if I have caused any disruption or inconvenience to anybody's schedule. All tickets will be refunded. Til next time."

Original dates are listed.
  • 17 Jan - Turkey - Istanbul, Babylon
  • 19 Jan - Greece - Athens, Gargarin
  • 22 Jan - Sweden - Stockholm, Strand
  • 23 Jan - Sweden - Gothenburg, Pustervik
  • 24 Jan - Denmark - Copenhagen, Vega
  • 26 Jan - Luxemborg - Luxemborg, Den Atelier
  • 27 Jan - Belgium - Brussels, Botanique Orangerie
  • 28 Jan - Belgium - Brussels, Botanique Orangerie
  • 30 Jan - Poland - Warsaw, Stodoła
  • 1 Feb - Russia - Moscow, Arena
  • 2 Feb - Russia - St Petersburg, Kosmonavt
  • 4 Feb - Finland - Helsinki, Tavastia Club
  • 6 Feb - Latvia - Riga, Palladium

References[]

  1. https://web.archive.org/web/20120503024354/http://www.marinaandthediamonds.com/news,uk-tour-postponement_340.htm?pg=1
  2. https://twitter.com/MarinaDiamandis/status/277275348830388224
  3. https://twitter.com/MarinaDiamandis/status/295944617520660480
  4. https://twitter.com/MarinaDiamandis/status/295946250363207680
  5. https://web.archive.org/web/20130313183335/http://www.marinaandthediamonds.com:80/news.htm
  6. https://twitter.com/MarinaDiamandis/status/311560246743158784
  7. https://twitter.com/MarinaDiamandis/status/329998372549316608
  8. https://twitter.com/MarinaDiamandis/status/339983370501107712
  9. https://www.interviewmagazine.com/music/marina-and-the-diamonds-electra-heart
  10. https://www.walesonline.co.uk/lifestyle/showbiz/marina-diamonds-experience-heart-attack-2033191
  11. https://www.vice.com/en/article/rndjqr/marina-and-the-diamonds-on-mullets-mouse-sweaters-and-dressing-like-a-cynical-britney-spears
  12. https://www.billboard.com/photos/marina-the-diamonds-an-exclusive-tour-diary/
  13. https://en.wikipedia.org/wiki/Mylo_Xyloto_Tour
  14. https://www.setlist.fm/stats/albums/marina-23d430cf.html
  15. https://www.setlist.fm/stats/songs/marina-23d430cf.html?songid=63d19e53
  16. http://www.webcitation.org/63nsT5aRf
  17. https://web.archive.org/web/20121125025826/http://www.marinaandthediamonds.com:80/news.htm
  18. https://web.archive.org/web/20121225185154/http://www.marinaandthediamonds.com:80/news.htm
  19. https://web.archive.org/web/20130313183335/http://www.marinaandthediamonds.com:80/news.htm
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